Thinking about a new business or brand name? Some groundwork is important to make sure you are in legal safe harbor. Here are some basic tips: Check if your business name is available by looking at your Secretary of State’s business entity and registered trademark databases. Look at the trademark database on the United State’s …
How To Pick The Right Brand Name For Your Business Read More »
You can picture it: the bright red background, across which “Coca-Cola” is written in its iconic curling white script. Instant identification. Your brain associates the trademark with the brand. A trademark is a simple concept—a symbol and/or word(s) that is a protected embodiment of your brand and a crucial piece of your company’s identity. It …
Social media platforms are a popular way for companies to advertise their products and services, and engaging endorsers, namely celebrities, to boost this type of advertising is a popular practice. However, the Federal Trade Commission (FTC) is concerned that these endorsements may be misleading if consumers aren’t given all information necessary to make informed buying …
FTC Steps Up Efforts to Enforce Social Media Compliance Read More »
